Safety, Security, Guarantees
Posted on January 16th, 2010
We have just experienced one of the most turbulent financial times in our economy, and while the economy may be recovering, consumers are still scared and concerned about their personal financial condition. As they look back at 2009, they have a better appreciation for the products the life insurance industry providesâ??products with safety, security and guarantees.
Many companies have revised their marketing materials and consumer education pieces to emphasize these features to consumers. The LIFE Foundation has numerous educational pieces designed just for this purpose. The web page on life insurance is one example, and the What You Need to Know About Life Insurance brochure is another.
As an example of what companies are doing, New York Life just launched an excellent websiteâ??Guarantees Matterâ??that has videos, tools and stories about why guaranteed financial solutions are important. Itâ??s a very well done educational resource for consumers who have questions about planning their financial future.
Look to these resources to answer your insurance questions and to assist you in making informed, educated decisions.
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